American Express Centurion

10/12/2017 Posted by 0 thoughts on “American Express Centurion”
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Process

We spent weeks interviewing over 40 stakeholders and in the field with existing cardmembers across the country to understand both the business goals and real customer needs and wants.

My role was to lead the research synthesis with the UX and Strategy teams once they had returned from the field to drive us towards insights that would lead to an overarching concept. Along the way we developed a product roadmap that included three new products and services, as well as a plan for integrating existing American Express channels like the website and phone.

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