In order to bring Kotex’s new campaign to life, we dreamt up a brand new approach to feminine care: a touchscreen tampon dispenser that would embrace “that time of the month” and support a sense of the female bond. In partnership with an industrial design firm, we crafted everything from the dispenser’s design, to the overall user experience of making a transaction and connecting with other women. The final result was unveiled at the 2010 Cannes International Festival.

Back to Top