Spending close to two years working with Volvo allowed me to dive deeply into the brand and its products and work across a variety of initiatives from car launches to platform and service design. In the winter of 2016 we approached Volvo with a new vision for the future of automotive retail rooted in the company’s promise of “Life Less Complicated.” Diving deep into both industry and qualitative research, we crafted a vision laid against the automotive shopping journey that could be executed in 6-18 months.